But not for the reasons that you may think. People are increasingly tuning into these bizarrely named PG-rated videos for their de-stressing, sleep-inducing and mood-boosting abilities. And now a new study by the University of Sheffield is adding weight to anecdotal evidence from users who rave about their power to relax and help them nod off. ASMR, it seems, can have the same physiological and psychological benefits as relaxation techniques such as mindfulness, and similarly to bedtime stories for adults , their popularity shows no signs of slowing down. ASMR stands for Autonomous Sensory Meridian Response , which is the sensation some people experience as a result of certain sights and sounds such as whispering, paper turning, folding towels and hair brushing. There are more than 13 million ASMR videos on YouTube but despite its popularity, the research into the science behind it has remained rather scarce since American Jennifer Allen coined the term back in when she started a Facebook group on the topic.


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ASMR Pissing S2E3 OH GOD ITS EVERYWHERE | God Meme on interactiveteddybears.com
In front of us, Melinda Lauw—a slender, wide-eyed Singaporean woman—is crouched in a squat, holding a small flickering candle, and tapping lightly on its glass container. She directs us to blow lightly on the flame, to notice how it moves; her accented voice is soft and kind. I am supposed to contemplate the candle. But in a relaxing way.


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